Independent by design.

4REACT is an artist agency, a booking agency and a creative media agency, working across music, media and entertainment.

Close to the work. Clear in every decision.

We work directly with the people we represent and the teams we partner with. Fewer handovers make decisions faster and keep the original idea intact from planning to release.

Management, creative direction, content, marketing and paid media sit within one team. Everyone works from the same plan and stays accountable for the result.

Work with us

An artist agency, a booking agency and a creative media agency

Three things that are usually three companies: the management that plans an artist's year, the booking that fills it, and the film, photography and marketing that carry it. Keeping them in one house is the whole idea, because the people who make the campaign are the people who know what was agreed with the promoter and what the release is supposed to do.

Berlin, and wherever the work is

4REACT is represented by Jan Niklas Wilhelm at Wetzlarer Str. 24, 14197 Berlin, Germany and works internationally, for artists, labels, festivals and brands. It is independent and deliberately small, which is what makes it possible to answer quickly and to stay on a project from the first call to the last delivery.

People behind
the reaction.

Jan Niklas Wilhelm, Founder & CEO at 4REACT

Founder & CEO

Jan Niklas Wilhelm