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Management, strategy and creative work share one plan. This keeps the work focused, the process clear and every team moving towards the same goal.
We manage artists rather than administer them: strategy, releases, creative direction and the long game, with one team that stays on the project. Berlin based, working worldwide.
Bookings for clubs, festivals and brand events, from the offer to the advance: riders, travel, itineraries, settlement. The paperwork is ours, so the show is the artist's only job.
Film, photography, content production, music marketing and paid media, made by the same people who know the artist, which is why the work sounds like them and not like an agency.
Long-term career building, partnerships, release planning and a clear strategic center.
Identity systems and campaign worlds that make artists, brands and moments recognizable.
Connected release strategies across positioning, audience, editorial and distribution.
Platform-native film, photography and social storytelling from concept to delivery.
Targeted distribution, clear reporting and optimization around meaningful outcomes.
One process across teams, timelines, assets, approvals and launch moments.
4REACT is three things at once: an artist agency that manages artists and their careers, a booking agency that books them for clubs, festivals and brand events, and a creative media agency that makes the film, photography, marketing and paid media around them. All of it is handled by one team, which is why the work sounds like the artist rather than like an agency.
4REACT is based in Berlin, Germany, at Wetzlarer Str. 24, 14197 Berlin, and works internationally. It is represented by Jan Niklas Wilhelm.
Every booking for an artist on the 4REACT roster goes through 4REACT, not through the artist directly. Send the date, the city and the format of the show through the inquiry form at 4react.com/contact or write to hello@4react.com, and you will get availability and terms back.
Date, city and format are enough to answer with availability. Anything else that is already decided helps: the venue or stage, the set length, the kind of audience, and whether travel and accommodation are covered. 4REACT handles the rest of it, the offer, the advance, the rider, the travel, the itinerary and the settlement.
Yes. The creative media side works for artists, labels, festivals and brands whether or not the artist is on the 4REACT roster: film and photography, content production, music marketing, creative direction and paid media are all available as their own projects.
Yes, and it is the part of the work that is chosen most carefully, because management is a long relationship rather than a single job. Send what you are working on and where you want it to go through the form at 4react.com/contact and it will be read by the people who would do the work.
